Thousands of Americans are placing age-appropriate books in the hands of children who need them, through one simple yet powerful action: sharing the name of their favorite children’s book. Just visit SoarwithReading.com to submit your favorite kids book title. Soar with Reading is a partnership between JetBlue Airways and PBS KIDS. For every title shared on the website, JetBlue is donating an age-appropriate book to a deserving child through partner Barefoot Books. Book donations in the Rochester-area are being administered through WXXI Public Broadcasting and distributed to the Rochester City School District Early Childhood Department. Similar donations are being made to local literacy-focused organizations identified in partnership with PBS member stations in the 71 cities that JetBlue currently serves.
Soar with Reading is setting the stage for back-to-school reading success through book donations, and free resources for families including an interactive reading list, reading tips and expert advice for keeping kids engaged in literature all summer long. Research cited in The Handbook of Early Literacy Research, Volume 2 (The Guilford Press) reveals a large deficit in the U.S. in children’s access to age-appropriate books in low-income neighborhoods, where there is one book for every 300 children, compared to 13 such books per child in middle-income neighborhoods. Up to $200,000 in books are being distributed to children in need through the 2012 Soar with Reading program.
Over the summer, Soar With Reading collaboration offered online resources for parents and kids. Students can still login to create a postcard with the popular PBS character, Hooper, watch videos, and download literacy-based activity booklets. There is also an online reading log available if you register. Download the Activity Kit (Free) With help from PBS KIDS’ popular animated host Hooper, the games and other activities encouraged kids to learn about the world around them through reading.