This morning University of Rochester President Joel Seligman announced that Eastman Theatre will be officially renamed “Kodak Hall at Eastman Theatre.”
It’s all about money. The Eastman Kodak Company is committing $10 Million to an on-going renovation project that includes the construction of box seats and a larger lobby. When renovations are complete, “Kodak Hall at Eastman Theatre” will seat 2,250 and be less of a cave.
The question is, will the new name stick?